How to Get to Your First £10k Month as a Coach or Consultant

Getting a coaching or consulting business to £10k a month is not easy, but it is simple. Most people who struggle with it are not short on effort. They are missing one of three pieces, and they usually cannot see which one from the inside.

This guide walks through the maths behind a £10k month and the three things you need to get right: visibility, your offer and your sales process.

Start with the maths: £10k a month is one sale

Before you change anything else, check that your model can actually get you there.

• One sale at £10,000
• Four sales at £2,500
• Ten sales at £1,000
• Two hundred clients paying £50 a month

Every one of the first three is easier to deliver than the last. If your pricing means you need hundreds of clients to hit £10k, the problem is not your marketing. It is the model. Fix that first.

1. Visibility: get in front of the right person

The first question is how the right person finds out you exist.

If you are new, do not spend money on ads. Without a proven offer you will only burn cash. Use the three routes that cost time, not money:

• Content. Show people how you think and what you help with.
• Partnerships. Work with people who already serve your ideal client.
• Borrowed trust. Guest on podcasts and other platforms where your audience already listens to someone they trust.

Why borrowed trust is the fastest route when nobody knows you

People do not only believe what you say. They believe it because of who is saying it, and who introduced them.

When you appear on a podcast the audience already trusts, you inherit some of the credibility the host has spent years building. Freddie describes his own early days this way: he had a strong offer and no trust, and guesting on other people's shows let him skip months of building it from scratch.

Being on the show is not enough on its own. You need to know what you want listeners to do next, and have somewhere to send them.

When do ads make sense?

Later. We are open with clients about this: ads are fuel, and fuel only helps when the engine already runs. Once a client is consistently past about £15k a month, paid ads can take what is already working and scale it. Before that point, they mostly make a broken offer more expensive.

2. Your offer: solve a parachute problem for someone who can pay

This is the big one. Most people refuse to get specific about who they help and how.

The test we use is the parachute problem. If two people were falling out of a plane and one had a spare parachute, they could sell it for a million pounds. The buyer would find the money somehow. Your offer should solve a problem that feels that urgent to the person who has it.

Then make sure the person with that problem can pay. We have worked with fitness coaches who loved helping people in their late teens get back into training. It is a lovely idea, but even £50 a month is a hard sale to that person. An entrepreneur in their 30s who understands what being fitter is worth will pay hundreds a month for the same skill.

Same expertise. Different buyer. Very different business.

3. Sales: make it easy and safe to buy

You do not need a complicated setup for your first £10k month. You need three things.

1. A mapped journey. Write down how someone goes from meeting you for the first time to becoming a client.
2. A guarantee. Take the risk away from the buyer.
3. A call for higher prices. If you are charging more than about £1,500, get people on a call.

On that call, let the other person tell you what pain they are in. Then ask "Are you ready to get started?" more than once. Asking again is what brings the real objections out, and you can only handle an objection you have heard.

Why people get on a call and still do not buy

When calls are happening but sales are not, there are usually three reasons.

1. Not enough trust before the call. Someone who books a call is curious, not sold. The gap between curious and committed is filled by what they see before they arrive: your content, your emails, a short video on the confirmation page. If they are meeting you for the first time on the call, you are working twice as hard.
2. Your marketing names the pain but does not shift a belief. "Struggling to get leads?" attracts people who know they have a problem. It does not make them believe that your method is the right one, or that now is the time.
3. You never asked. Many people present, explain, answer questions and then wait. If you leave a call without a clear, direct ask, you have done a consultation, and consultations do not pay.

There is a belief behind the third point that Freddie holds firmly: if you can genuinely help someone and you do not try to close them, that is an ethical failure and not a sales one. They go back to the problem, and often to a worse option.

What if you already have clients and revenue has stalled?

If you have paying clients and your revenue has not moved in months, one of these three pieces is jammed. The hard part is seeing which one when you are inside the business every day. Go back through the list in order: can the right people see you, is the offer specific and urgent, and is it easy and safe to buy?

Watch the full walkthrough

Freddie recorded the video he wishes someone had sat him down with when he left his job in 2022. It is under nine minutes and it is the best performing video on his channel.

Watch on YouTube: The simple way to get your business to £10k/month

Frequently asked questions

How many clients do you need to make £10k a month?

It depends on your price. One client at £10,000, four at £2,500 or ten at £1,000 all get you there. If your pricing means you need hundreds of clients, the model is the problem and should be fixed before the marketing.

Should you run ads to get to your first £10k month?

No. If you are new, ads mostly burn cash because the offer is not proven yet. Use content, partnerships and borrowed trust from places like podcasts first. Ads make sense once revenue is consistently past about £15k a month.

Do you need a sales call to sell coaching or consulting?

If you charge more than about £1,500, yes. On the call, let the other person describe their problem, then ask whether they are ready to get started more than once so the real objections come out.

Keep reading

• The parachute problem: how to find the urgent problem clients pay for
• How to price a coaching offer: value stacking explained
• How to use a VSL to convert cold traffic

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If you are an expert doing £10k to £30k a month and want help building this, see how we work with clients.