For coaches, consultants and experts

Get recognized for how good you already are.

We help experts turn what they know into a business with big margins, a small team and a life they actually want.

£10M+
Client revenue
300+
Business owners helped
3 yrs+
Longest-running clients
150+
Podcast interviews
Our clients do their work for
NASAGoogleJohnson & JohnsonDellHowdensPwCNHS
The problem we solve

The best people aren't the best known.

We call it the Recognition Gap: the distance between how good you are and how recognised you are. It's why brilliant experts get out-earned by people who are simply better known.

Most people try to close it by becoming an authority. More content, a bigger audience, the book, the podcast, the stages. It's a trap, because reach was never the variable.

Referrals close around 70% of the time. Cold marketing closes around 2%. Same person, same offer.

Trust doesn't travel. We make it travel.

The pattern we keep seeing
60,000 followers
Making £10k a month
6,000 followers
Making £100k+ a month
What we stand for

4 things we believe.

1

Trust beats reach

You don't need to be famous. You need the right people to believe you.

2

A wealth vehicle, not an empire

Big teams mean small margins. We build businesses that stay lean and keep what they make.

3

Life first

Your business should fit around your life. We built the other kind once. We don't recommend it.

4

We run it first

Everything we build for clients runs in our own business first. If it doesn't work for us, you never see it.

Client results

Results. Not screenshots.

£8k to £25k a month

Posting consistently with nothing turning attention into revenue. After the install, 40+ qualified leads a week.

John
Executive speaking coach
+£10k in 30 days

Made back his investment in the first 30 days, with £10k in new coaching revenue before the build was even finished.

Will
Life and business coach
£10k a month retainer

Had a presence but no clear positioning. Within 60 days he landed a £10k a month retainer client.

Philip
AI consultant
£8k to £50k
Lee
£20k to £62k
Carol
£12k to £42k
Sam
Freddie Pullen, founder of Recognized
Who's behind it

Scaled to 12 staff. Hated it.

Freddie Pullen left a product management career at 27 to build this. The first version worked on paper: a team of 12 and 20% margins. It also cost him the life he started the business for.

So he rebuilt it. Today Recognized does 7 figures at 80% profit with a team of 4, run from the south of France.

Before Recognized

Ran projects worth hundreds of millions of pounds at a £4bn media group, consulting for Amex, Oracle, Amazon and The Times.

Go deeper

Start here.

Listen

The Healthy Entrepreneur Podcast

150+ millionaires and 2 billionaires interviewed.

Listen to the podcast
Read

Borrow Trust

How to scale your business faster without sacrificing your life.

Get the book
Watch

Freddie on YouTube

Everything Freddie knows about scaling a business, 3 times a week.

Watch on YouTube

Ready to close the gap?

See how we're working with experts right now.

Work with us